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Business Lessons learned from Covid

Estimated reading time: 3 minutes

After being thrown into the deep end during the learning curve that was COVID-19, we all have to figure out what the new normal is or should be going forward. So here are our top six business lessons learned from Covid that will undoubtedly let your business thrive!

Invest in an excellent digital project management system and use it

Let’s face it; we will never go back to the days of working full-time from an office. With flexible and remote offices, communication with your team has never been more critical. Invest in proper digital project management and communication platform so you can track and manage your projects efficiently from wherever you’re based.

Embrace accessible technology like QR codes

If you’re not online, do you even exist? QR codes are the new calling cards, only more accessible. They can be used for everything, from taking your customer directly to a product information page or adding them as a contact on WhatsApp. Utilize these channels to make it easy for your target market to find you and what they’re looking for. If reaching you is difficult, they’ll find what they’re looking for elsewhere.

Maintain relationships with your customers

This goes without saying, but it doesn’t mean it’s unimportant! With all this remote working, companies are seeing their most important stakeholders less and less. You may not see them face-to-face, but don’t disregard their existence. Go the extra mile by picking up the phone or having a virtual coffee to maintain a connection. Remember, they are the ones keeping your business going!

Minimize communication with Bots where possible

This goes hand-in-hand with maintaining relationships. Yes, streamlined communication is essential, but there is nothing worse than finding a WhatsApp number for a company, only to find out you’re chatting with a robot, and this robot needs some information that you don’t have to progress you to talk to an actual human. Don’t be that company. Human interaction is the only way to create and maintain relationships!

Constantly Innovate

It’s not enough to have a product that people like. Ensure your sales funnel becomes a sales ecosystem by incorporating post-sales package options or nurturing strategies to keep your consumer returning to you and not your competitors. This can be as simple as adding more products to your offering list or bolstering your customer service initiatives with training options for your products. Digitizing your internal processes can also save your business money. Try utilizing companies such as that develop digital processes at no cost to their clients.

Maintaining market relevance has never been more critical

The most important business lesson learned during COVID was that you have to maintain relevance to your client base. When it comes to crunch time, and you aren’t in front of your mind, but your competitor is, you will be eliminated from the competition as the weakest link.


KPIs are important, but so is employee satisfaction.

One of the most challenging obstacles of COVID was trying to maintain your company’s pre-pandemic targets. KPIs (Key Performance Indicators) are still important, but consider assessing your targets regularly to ensure that your employees are still realistically on track following the chaos around them.

Conclusion of business session during Covid

By keeping the above points of lessons learned during covid, you can be assured that your business will thrive in any pandemic. By using some of the digital processes that TitanTech20 offer, which include employee satisfaction surveys, competition QR codes, and some operational checks, you can drastically streamline some processes and give more attention to areas that require your attention.

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